BRIDGING THE GAP BETWEEN THE BUSINESS & THE MARKETING AGENCY
Format:
In Person
Duration:
6 Hours
Starting Date:
November 14
Investment:
195$
Workshop Summary
At the end of the workshop, business owners and marketing professionals will be able to unlock the full potential of their partnerships with creative agencies. By the end of this session, participants will gain the tools and know how to communicate more effectively with agency teams, write clearer briefs, and lead collaborations that drive stronger results.
Course Description
In the age of rapid digital transformation, businesses are relying more than ever on external partners to fill specialized marketing roles. But without the right communication, these relationships often become inefficient, expensive, and frustrating.
This workshop empowers small to medium-sized businesses to become stronger collaborators and more strategic clients. Through practical tools and interactive discussions, participants will learn how to brief agencies clearly, set shared objectives, and create a partnership mindset that gets things done—on time and on budget.
You’ll learn how to lead agency relationships instead of just managing them, bridging the gap and ensuring that your vision translates into impactful execution.
Course Objectives
By the end of this workshop, participants will be able to:
- Develop Clear, Actionable Briefs: Translate your business and marketing strategies into briefs that inspire and guide agency teams effectively.
- Set and Align on Objectives: Define goals, KPIs, and deliverables with clarity to ensure everyone is working toward the same outcomes.
- Build Productive Agency Partnerships: Establish long-term relationships based on trust, communication, and shared success.
- Identify and Avoid Common Pitfalls: Recognize and prevent the missteps that often derail agency collaborations—such as vague direction, shifting expectations, or unclear ownership.
- Use Tools to Streamline Workflows: Apply tools, checklists, and stakeholder maps to simplify communication and planning across projects.
Who Should Attend?
Whether you’re launching a campaign, redesigning your brand, or managing social media, this workshop gives you the skills to do it more effectively through agency collaboration.
Small to Medium Sized Business Owners
Marketing managers & Marketing team members
Let’s help you discover your potential!
Fill out the form below to get more information about our upcoming programs, workshops, or one-on-one consultations.
TRAINER BIO
Joe Moarkech
Joe is a development professional, business consultant, external consultant, strategist, L&D and Corporate Training & Development expert, and panelist.
Joe’s more than 20 years of experience in day-to-day operations and his deep knowledge and passion for applied theoretical development tools enabled him to become a leading influencer in his field, helping both leaders and team members reach their full potential. Thanks to a large and robust portfolio of business partnerships in the management of multinational corporations in over 85 cities in the MENA region, the GCC states, Asia, and Europe, Joe has gained a profound understanding of all the development function aspects.
Joe has worked with leaders of organizations ranging from niche domestic firms to major multinationals. He provides CEOs with the confidence to lead through dramatic change in turnaround situations and supports boards to achieve high growth via new sales and marketing approaches and integrated business planning structures. He combines mentoring style and content knowledge to suit every situation and satisfy the desires of the teams and individuals he works with.
He has spent the last two decades consulting organizations and supporting them in crafting their business strategy and translating it into action plans. Joe specializes in catalyzing growth and change in organizations, working with directors, partners, and senior leaders of international organizations to create the right environment for individuals and teams to accept and embrace the need for change in response to external realities. He has a strongly action-oriented approach, developing realistic, challenging yet practical solutions with clients.
Joe has led hundreds of programs with multinational companies including NGOs, SMEs, public establishments, and private sector corporations, blending technical and behavioral skills to upgrade performance. He has conceptualized and developed most of the programs, which include speaking events, full-fledged training and development programs, in-house academies, on-the-job training, individual coaching, seminars and webinars, change management, product launching, and culture change.
Joe has published his first motivational book “MaYke” and two others are underway.
Program Schedule
| Date | TBD |
|---|---|
| Time | 2 PM – 8 PM |
| Location | TBD |
| Course Format | In Person |