Wider
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It’s All About The People

Wearing Many Hats, Centered on People

We are people-centered in everything we do.
We create a harmonious ecosystem that integrates team members into a carefully crafted or upgraded system.

We follow a highly adaptive methodology that is grounded in clear and solid pillars. Throughout the collaboration, we wear many hats to be able to provide support at every level and in the slightest detail. We are the consultants, advisors, trainers, coaches, teachers, recruiters, facilitators, mentors, executors, and more…

Performing all these roles enables us to meet and exceed objectives—effectively and sustainably.

Throughout each collaboration, our experts wear many hats—serving as consultants, trainers, coaches, teachers, recruiters, facilitators, mentors, executors, and more.

Our team is made up of tens of world-class subject-matter experts, known not only for their deep expertise but also for their natural care and unwavering dedication. Passionate, highly skilled, and deeply motivated, they form a dynamic and vibrant team that consistently fosters a positive, can-do attitude.

At the heart of it all, It’s all about the people.

Our people are what make WIDER who we are.

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“We are flexible, yet grounded in an exceptionally solid core built from our extensive and unmatched experience across hundreds of interventions worldwide” 

Etienne Mahfouz, Senior Strategy and Business Modeling Consultant

Our Team of Experts

Joe Moarkech

Founder

Etienne Mahfouz

Senior Strategy and Business Modeling Consultant

Rafania Daccache

Learning and Development Manager

Chadi Snaifer

Commercial and Sales Strategy Consultant

Nancy Breidy

Operations Manager

Jean-Claude Abou Saab

Market Research and Marketing Strategy Consultant

Charbel Rahhal

Digital Transformation Expert

Diana Nasr

Marketing and Communications Manager

Jennifer Müller Mansour

Marketing Expert, Operations & BPO Consultant

Maroun Sarrouh

Senior Trainer, Executive Coach, Corporate Strategy Expert

Wissam Abi Nader

F&B Expert, F&B Operations Consultant & Trainer

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Etienne Mahfouz

Senior Strategy and Business Modeling Consultant

Etienne is a dynamic and organized professional consultant and trainer who applies the most scientific concepts into the day-to-day activities of the people he works with.

Etienne’s experience includes behavioral training and technical consulting, which gives his sessions and consulting plans a very practical aspect with a motivational and interactive style.

For over 10 years he has been blending and sharpening behavioral and technical skills, which enabled him to become an influential trainer and a highly efficient consultant. He has worked in multidisciplinary and multicultural environments across the MENA countries, GCC states, and Europe.

For the past 5 years he has been focusing on business modeling and final investor’s pitch from conceptualization to market assessment and financial analysis.

Etienne is a PhD candidate in mathematics applied to business practices.

Rafania Daccache

Learning and Development Manager

Rafania is an experienced learning professional specializing in developing and implementing programs to drive the transformation of people in key organizations.

Rafania is responsible not only for conceptualizing organizational strategy but also for implementing them through careful research and feedback.

She is passionate about helping organizations learn, grow, and navigate change through strong consulting and relationship building with all levels of employees across the hierarchy.

Proactive, innovative, and hardworking, Rafania brings more than 10 years’ experience in strategic human resource management, organizational behavior, and business development.

Chadi Snaifer

Commercial and Sales Strategy Consultant

Chadi has a wide experience in various sales channels: modern trade, conventional trade, on-premise, cash van, key accounts, POS, call centers, and digital trade.

He has a solid knowledge of most GCC & Levant markets and has a vast and diversified portfolio of national and multinational accounts.

Chadi has a large experience in assisting & coaching GMs & commercial managers to craft and execute go-to-market strategies, including, sales strategies, policies & procedures, sales training (various levels), key account management, monitoring & evaluation, integrating, marketing & sales, integrating operation back-end financial & sales, and all other related commercial aspects.

He is an expert in digital and strategic marketing, including setting commercial policies and managing sales departments.

Nancy Breidy

Operations Manager

Nancy is in charge of back-end alignment, efficiency optimization, and blending the various functions of the business together using her advanced organizational and administrative skills. Making things work is a trademark of hers, acting as a moderator with systematic and efficient follow-up.

Operating and managing several projects as well as being second in command in various organizations have given her the experience of discernment and slowing down the pace when needed to ensure synchronization.

Nancy produces operations manuals that define how the business must be run and implements quality management and regulatory compliance strategies.

Jean-Claude Abou Saab

Market Research and Marketing Strategy Consultant

Jean-Claude has over 30 years of experience in many fields under Marketing and Marketing Research and Planning. He has been involved in many industries including FMCG, Power Generation, Retail Banking, Hospitality, F&B, and Academia.

He has full control and hands-on experience in developing, implementing, and monitoring business plans at strategic and operational levels.

He led and managed more than 500 consultancy and research mandates, conducted more than 400 focus groups, and over 400 research projects in the years from 1996 to 2012.

Jean-Claude supported, approved, and contributed to organization-wide marketing budgets, managed and cooperated with diverse multicultural teams both at headquarters and in branches.

Charbel Rahhal

Digital Transformation Expert

Charbel has 20 years of experience in diverse leadership, business transformation, and technology roles.

His expertise encompasses digital strategy, digital transformation planning and execution, digital product management, change management, risk management, operation management, project management, customer success, operational excellence, process optimization.

Charbel’s industry line includes retail, distribution, manufacturing, TV and media, IT services, public sector, consumer goods, logistics, contracting, and telecommunications.

Charbel has a strong track record in developing corporate digital strategies, delivering aggressive business transformations, leading diversified technical teams, managing large-scale projects, building and deploying enterprise digital solutions, and developing and delivering mentoring and training programs.

Diana Nasr

Marketing and Communications Manager

With an extensive background in media monitoring and analyses, Diana leads the marketing and communication efforts as part of the Business Process Outsourcing department, driving companies’ brand visibility and customer engagement across all channels.

From digital marketing and content strategy to event management and partner communications, she ensures that every touchpoint reflects the company’s values and vision.

Diana works closely with cross-functional teams to ensure consistent brand messaging, meaningful engagement, and measurable outcomes.

Jennifer Müller Mansour

Marketing Expert, Operations & BPO Consultant

Recognized as the Momtrepreneur of the Year 2022 in the Middle East by The Entrepreneur Magazine and MasterCard, Jennifer Muller Mansour is the dedicated mother of Melanie and Tiffany and the visionary founder behind Little Melly, a company committed to providing healthy food options for children.

Leveraging her diverse skillset, Jennifer actively contributes to projects at WIDER, where her expertise in marketing strategy, operational efficiency, and business process optimization proves invaluable.

Jennifer holds a Bachelor in Business Administration from the American University of Beirut, Lebanon, and earned her Master’s degree in Corporate Innovation and Entrepreneurship from Penn State University, USA in 2021, fueling her passion for creating impactful and sustainable ventures.

Maroun Sarrouh

Senior Trainer, Executive Coach, Corporate Strategy Expert

Maroun is a Senior Trainer, Executive Coach, Corporate Strategy Expert with more than 20 years of management and coaching experience ensuring development and implementation of organizational empowerment projects through achievement of organizational evolution at the conceptual, systems and peoples’ level across the organization by ensuring organizational readiness to change and the adoption of a systematic and proven process of evolution management practices. 

He actively handles projects in coaching, organizational engineering, business modeling and development. He possesses active and on hands experience in a wide array of businesses and markets ranging from banking, automotive, jewelry, real estate, fashion manufacturing and Retailing, Parking Management service to many others in Lebanon, GCC, and MENA regions.

Maroun supported hundreds of managers through coaching and developed and delivered hundreds of courses and training workshops and published tens of articles.

Wissam Abi Nader

F&B Expert, F&B Operations Consultant & Trainer

Wissam is a F&B Expert, F&B Operations Consultant & Trainer with more than 25 years of F&B and entertainment industry experience ensuring development and operations of restaurants and hospitality venues through achievement of strategic objectives at the conceptual, operations and peoples’ level across the field by ensuring organizational readiness through training, quality control and the adoption of a systematic and proven process of management practices. 

He actively handles projects in management, operations, quality control, business modeling and technical development in the F&B industry. He possesses active and on hands experience in a wide array of businesses and markets in Lebanon, GCC, and MENA regions.

Wissam supported hundreds of F&B teams and managers through training and management and delivered tens of courses and training workshops ensuring the creation of distinctive F&B concepts and delivery of outstanding culinary and operational excellence that earns client loyalty and long-term success.