Vision-Driven Transformation
Our Group Offering
We enable companies to craft their strategies and turn them into actions. From business modeling to business planning, from restructuring to operating model design....
From marketing strategy to go-to-market execution, and from sales management to sales force optimization, we cover the full spectrum. We immerse ourselves in your business or organization to ensure every solution is tailored to your specific context, so growth isn't just possible, it’s sustainable.
From technical skills like sales and marketing to managerial and leadership capabilities through self-growth programs, we offer customized development plans...
Our programs are tailored not only to the industry but also to the company’s size and the specific needs of each individual. We accompany you through your culture change across various contexts, from opening new locations and launching new business lines to driving full-scale digital transformation.
We assist SMEs and startups at every stage of their journey, from their first steps to their growth phases, either directly or through incubators and third-party programs...
The full business-personal dilemma they go through and the family/partnership intersection they face, are at the heart of our expertise.
We act as the marketing arm for companies seeking world-class marketing management without the need to hire full-time experts or build an entire in-house team....
This approach gives businesses access to top-tier strategic and operational marketing capabilities while remaining agile, cost-effective, and focused on core growth priorities.
We apply a powerful concept we created over two decades: Business Skills for NGO Management, which bridges the rigor of the corporate world with the mission-driven focus of NGOs....
After working with hundreds of NGOs and businesses, we found that when the passion and purpose-driven mindset of NGOs is combined with the strategic and operational skills of business management, the impact is significantly amplified. The same principle applies to our deep expertise in supporting the growth of social enterprises.
We have experts who specialize in developing negotiation skills and coaching individuals and organizations in practical, hands-on ways, whether they are beginners or advanced negotiators....
Additionally, we can actively participate in business and non-business negotiations, joining you either on the front lines or behind the scenes to support the process.
We believe companies should hold retreats at least twice a year for top management, middle management, and operational teams, as these dedicated moments away from routines create space for strategic reflection....
We design each retreat from scratch, customizing every detail to align perfectly with the event’s objectives and purpose.
Our specialized team has spent over two decades refining two core pillars of youth development: The first is Study and life skills and the second is Professional readiness to prepare young people for adulthood....
We understand these deeply and know how to address them effectively, while also supporting their older generations in achieving career success. We also expose the youths to real-world competencies and professions, helping them make informed decisions and prepare for their futures.
What We Do: Strategy & Transformation
It’s where decades of experience, a wealth of knowledge, and a sharp focus on bottom-line results come together to reveal the precise “how.”

Strategy Modeling
- Sculpting has nothing to do with molding!
- Molding standardizes the outcome
- Sculpting, on the other hand, brings out the best in the material. It uses art, technique, and experience to reveal the material’s full potential, rather than forcing it to fit a predetermined mold.
- At WIDER, we sculpt!
Business Model Generation
- From our experience with thousands of projects, we’ve found that most major problems within companies are rooted in their business models, even though the symptoms appear in other functions.
- Only few consultants are willing or able to go to the roots of the real causes because it is complex and heavy.
- At WIDER, we don’t fear this challenge; we are fully dedicated to doing whatever it takes to benefit the businesses and organizations we partner with.


Operating Model Optimization
- Scale is the backbone of sustainable growth.
- It is rare for a company to thrive long-term if management focuses on growing sales before establishing a solid, scalable backend.
- Aligning the operating model with the business strategy and growth marketing strategy is essential to ensure a healthy and sustainable business.
- At WIDER, we dare to address the hard truths, those that may seem less motivating but are necessary to secure a healthy business foundation.
Social Enterprises & Social Impact
- With our strong background in both business and NGOs, we have developed a tailored approach that maximizes the strengths of both sectors across three key dimensions.
- We enable businesses to optimize their social impact.
- We support NGOs in adopting business management tools and techniques to improve efficiency and sustainability.
- We assist in creating and refining social enterprises to balance their mission with productivity and financial independence.


Learning and Development
- Calling it training is a common practice, and most of the times it goes beyond the terminology.
- Training is a small part of Learning and Development (L&D).
- We believe in the global approach of integrating knowledge transfer and skill development into the very core of business functions.
- At WIDER, we make sure every detail of an L&D plan is a purposeful building block that supports and aligns with the overall business strategy.
Culture Boost &/or Change
- The topic of "culture" is increasingly present in business conversations.
- Unfortunately, it is often treated as a branding tool or a side initiative within HR to improve employee morale.
- In reality, culture is the spirit of the business strategy—it functions like the nervous system that drives and controls every part of the organization.
- Culture is complex, deeply rooted, and far more impactful than many organizations are willing to acknowledge.
- At WIDER, we approach culture with the precision of brain surgery because we understand just how critical and delicate it truly is.


Change management
- Beyond being a trend, change management is a fundamental necessity for any organization.
- We take it very seriously because both the direct and ripple effects of change can be significant and sometimes damaging if not handled properly.
- At WIDER, we understand how complex and interconnected change can be, and we believe that superficial efforts often do more harm than good.
- We view change management as a multidimensional process that requires depth, alignment, and thoughtful execution across all levels.
Strategy retreats
- Very few companies truly recognize the value of stepping away from day-to-day operations to reflect and realign.
- Whether for strategizing, evaluating, celebrating, reconnecting, or pivoting—strategy retreats are essential.
- At WIDER, we design retreats for all types of teams: from frontline and backend staff to top executives.
- And when we say "design," we mean it, each retreat is fully customized to serve the company’s specific goals. It’s not a generic team-building event; it's a strategic intervention with purpose.


Marketing
- Marketing has become one of the most misunderstood terms in today’s business language—often reduced to just communication and advertising.
- In reality, marketing is the governing mindset of a company. It is a central axis in the business strategy, integrating all functions and ultimately expressed through communication and promotional activities.
- At WIDER, we ensure full alignment between business strategy and marketing strategy to create an integrated, high-performing system.
Go-to-market
- The GTM strategy is a critical hub that connects all business functions.
- At WIDER, we understand the importance of translating strategic plans into actionable steps, fully synchronized with other operations through clear, measurable KPIs.
- We embed GTM strategies into both business and marketing strategies, making them accessible and well-integrated across all departments, including production, sales, and service delivery.



























More Than Clients — True Partners
At WIDER, we see our clients as true partners. We believe that excellent results can only be achieved when we treat the intervention as a fully effective and collaborative partnership.
Our client portfolio includes hundreds of multinationals and local businesses across a wide range of sectors, including: governments, corporations, NGOs, non-profits, educational institutions, banks and financial institutions, international sports associations and federations, SMEs, and individuals.